If you have a website or a product and you want to market it on the internet what do you think the best way to go about doing so is? Surely you could buy media, pay for clicks, etc. but all of these mediums have a tendency to drain a budget and only last so long. The long lasting alternative to making money on the internet however, is search engine optimization and proper link building techniques.

Proper link building can be defined in many different ways, and depending on who you talk to, it has many different faces. You see there are three types of link building/search engine optimization, they are white, grey and black hat. Essentially white hat is seen as most friendly by Google, Black is the least, and grey is somewhere in the middle. For longevity purposes I recommend white hat, considering that while black hat might help you initially, in the long run it will fail you.

Surely, you do not have to simply rely on seo and link building to make you an income online. You can make money with twitter and other social media platforms if that is more your style. Though you should realize that the reason people make money with the search engines, is based upon the fact that it works, and once your in, you stay in unless competition knocks you out, whereas social media may be an uphill battle, but i digress.

The properly link build your websites your going to want to use proper off and on page optimization, which are rather simple concepts. On page refers to your actual web page being optimized for the se’s, and on page refers to the back links. The easiest and most effective way to get back links is by writing articles with keywors/backlinks embedded within. Use them wisely, and you can enjoy success.